Understand How People Engage With Your Publications

Page-level reading is the part that changes decisions. If views collapse after page four, the document is too long or the first pages are not earning attention. If one product spread is read twice as often as the rest, that is the page to lead with next time. If a deck is opened but barely progressed, the follow-up conversation should start differently.

Because completion and pages per session are reported alongside raw views, you can tell the difference between a publication that is widely opened and one that is genuinely read.

Marketing teams compare campaigns by the depth of reading rather than the number of sends. Sales teams see whether the material they sent after a meeting was opened, and how far the reader got, before following up. Communications teams find out which sections of a report actually get read, and plan the next one around that.

None of that is available for an attachment. Once a PDF leaves your outbox, the only signal you ever get is a reply.

Analytics appear on each publication inside your HB Flipbook workspace, next to its settings and sharing options. Nothing needs to be installed or connected — publishing is enough. See the features overview for everything else a publication can do, and pricing for plan details.