Make it interactive

How to Create a Lead Capture Form in a Flipbook

Short answer

On Pro or Business, open your publication's Settings tab, turn on Lead capture, choose a display mode — optional, required before viewing, or show once per visitor — and customise the form text. Submissions appear in the publication's Leads tab and on your Leads page.

Updated · 5 min read

Choosing a display mode

  • Optional — visitors can skip. Good for brochures where you want reach first and contacts second.
  • Required before viewing. For gated content such as reports, price lists or whitepapers. Readers see the cover only until they submit.
  • Show once per visitor. Asks returning readers only once.

Set up the form

  1. Step 1: Open the Settings tab

    Pro and above
    Open the publication and go to Settings.
  2. Step 2: Turn on Lead capture

    Switch on Lead capture. The form options appear underneath.
  3. Step 3: Choose a Display mode

    Pick optional, required before viewing, or show once per visitor.
  4. Step 4: Write the form text

    Set the Form title, Description, CTA button text and Success message. Leave any blank to use the default wording.
  5. Step 5: Review the privacy notice

    Edit the privacy notice shown on the form if needed, and add your privacy policy link.
  6. Step 6: Test it

    Open the published link in a private browser window and submit the form yourself to see the reader's experience.

Where the leads go

Each publication's Leads tab lists who filled in its form. The Leads page in your dashboard collects leads from every publication. See how to track leads for exporting and follow-up.

Frequently asked questions

Which plan includes lead capture?

Lead capture is included on Pro and Business.

What happens with “Required before viewing”?

Visitors see the cover, and the rest of the flipbook — including any download — only opens after they submit the form.

Can I add my own privacy notice?

Yes. You can replace the default privacy notice shown on the form and add a link to your own privacy policy.

Can I be emailed when someone fills in the form?

Yes. Under Settings → Lead notifications you can turn on email alerts and choose who receives them.

Keep learning

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